HEROES LIVE HERE

INSP’s brand has been about 2 things—big heroes and the epic scenery of the old west. After changing their logo in 2022, they wanted to update the network look and brand to match. While the previous brand helped emphasize the classic nature of their programming, we wanted the new brand to be bolder, more vibrant, and in a little in your face. INSP also wanted to head the direction without leaving the main demographic of 65+ behind.

The resulting brand is a simple set of elements to put the stars front and center, while using oversized text to increase the volume a bit. Due to the nature of older acquired programming mixed with INSP originals, stills are used to bring cohesion to both. A blue & “Y-orange” color schemes helps convey the classic trust of a small town sheriff. Texture brings a tactile nature to the roughness of the west. A leather tag serves as the frame for the logo— giving the brand a hand-tailored, man-made feel like the authenticity of the content.

The rebrand was done in-house, with a multi-stage process of inspiration seeking— from bauhaus to sears-robeck, Bradley Thompson to minimalism. The idea generation was a collaborative team effort, each step funneling down to the final result.