twelve is mentorship program for young athletes. Their mission is to equip mentors, coaches, teachers, leaders, parents, and students with the tools they need to effectively invest in each other.
When twelve asked for a logo, we looked to create a mark that felt at home among other athletic brands, but also highlighted their passion for supporting their community. The ‘x’ holds up the rest of the logo, just as the hope to lift the young people in their community up and help them to the finish line.
The mark truly helped them create a presence at games, using swag to fund raise, but also create a sense of identity. It can be found at many Charlotte area games, and has even appeared on Sportscenter.
